Independent idea studio

Ideas that refuse to behave.

We explore things that do not exist yet, shape them, and put them to the test. No formulas. Plenty of curiosity.

Cucu Ideas Lab ? good question
Work in progress

The first Cucu Ideas project

Amintira

A concept in development. At its heart is Nebula — a living field where sparks can be posted, lit, and shared.

A glimpse of Nebula, Amintira's constellation of colourful glowing sparks
Signal detected Nebula
02 Three working principles

No prepackaged answers.

Our working rule

Cucu Ideas is where our unusual questions become original concepts, then real projects. No matter how crazy or silly one of our ideas may sound, if it shows promise, we test it.

  1. 01 / 03

    Curiosity before certainty.

    We start with good questions, not ready-made answers.

  2. 02 / 03

    Build first. Talk second.

    We would rather show a prototype and real progress than make grand declarations.

  3. 03 / 03

    Different, for a reason.

    An unconventional idea should make sense — not just make noise.

03 A rough route

From “what if?” to out in the world.

  1. 01Question
  2. 02Explore
  3. 03Prototype
  4. 04In the wild

What comes next

Our ideas. Our experiments. Our work.